# Selling the Sell | Ology customer story

> A conference company needed attendees to convince their bosses to approve an expensive, unknown event. We tested the leave-behind PDF before launch to make sure it actually persuaded decision-makers. Download rates spiked, registrations followed, and they've used this model ever since.

- Service: [Buyer-Facing Material Testing](https://ologycollective.com/what-we-do/sales/buyer-facing-material-testing) (for sales teams)
- Page: https://ologycollective.com/customer-stories/buyer-facing-material-testing

A conference company created a PDF to help attendees convince their bosses to approve the trip. Expensive ticket. Unknown event. Hard sell.

We tested the handout before launch to make sure it actually persuaded decision-makers to say yes to attending.

The result? Download rates spiked, registrations followed, and the approach became their standard practice. Industry publications covered it. Years later, they still use this model because it works.

About Ology: https://ologycollective.com/for-ai.md