# Competitors They Didn't See | Ology customer story

> A software provider knew competitors were circling their accounts — they just didn't know which ones. When we let customers name their own alternatives, the results were eye-opening. The real threat wasn't who they expected.

- Service: [Competitive Snapshot](https://ologycollective.com/what-we-do/renewals/competitive-snapshot) (for renewals teams)
- Page: https://ologycollective.com/customer-stories/renewals-competitive-snapshot

A large software provider knew competitors were circling their accounts. They brought us in as a third-party to get honest answers and we insisted participants name their own alternatives, not just the ones on our client's radar.

The results were eye-opening: customers were considering competitors the client had never heard of. Not just direct peers, but scrappy upstarts and cobbled-together alternatives solving the same problem differently.

They walked away knowing exactly who was quietly stealing share and launched an entirely new strategy to defend against competition they didn't know existed.

About Ology: https://ologycollective.com/for-ai.md