# The Champion Who Killed the Deal | Ology customer story

> Their biggest advocate showed up ready to fight for the renewal — and when the CFO asked for hard numbers, all they had was enthusiasm. Contract cut. We helped the team stop building relationships and start arming advocates with the ROI proof they need when it matters most.

- Service: [Renewals Enablement](https://ologycollective.com/what-we-do/renewals/renewals-enablement) (for renewals teams)
- Page: https://ologycollective.com/customer-stories/renewals-enablement

A B2B SaaS company's biggest customer advocate (testimonials, webinars, the works) showed up to fight for the renewal.

But when the CFO asked for hard numbers, all they had was enthusiasm. The champion wanted to make the case. They wanted to make the case. They just didn't have the proof. Contract cut.

We helped the team see the gap: CSMs were building relationships, not arming advocates. Now every customer contact leaves with specific ROI they can hand to finance when it matters. Your champion shouldn't have to sell on feeling alone.

About Ology: https://ologycollective.com/for-ai.md