# Legacy Sellers, Modern Process | Ology customer story

> A global enterprise needed their decades-tenured sellers to adapt to how customers actually buy today. After customer research and stakeholder interviews, we co-created a comprehensive enablement strategy — and rolled up our sleeves to produce the materials, training, and incentive programs to make it stick.

- Service: [Sales Enablement](https://ologycollective.com/what-we-do/sales/sales-enablement) (for sales teams)
- Page: https://ologycollective.com/customer-stories/sales-enablement

A global enterprise needed their decades-tenured sellers to adapt to how customers actually buy today.

After stakeholder interviews and customer research, we co-created a comprehensive enablement strategy. Our work included more than just high-level strategy, we rolled up our sleeves and helped produce the materials, e-learning, live training, and incentive programs for their multi-year transformation.

The result: fewer days from qualified to closed, increased cross-sales and upsells, and improved sales team morale leading to higher productivity and longer tenure.

About Ology: https://ologycollective.com/for-ai.md