# Ology

> Ology is a customer research and UX research consultancy, based in Cedar Falls, Iowa, whose core is B2B enterprises in SaaS, technology, and financial services. Current clients include Salesforce, Chase, and Cisco. It recruits a company's actual buyers and customers, tests marketing, sales, and renewal decisions with them, and delivers specific recommendations. Often works as the embedded research bench for an in-house team. Typical project about $25,000, 3 to 12 weeks. Not a survey platform, a panel vendor, or a design agency. Contact: hello@ologycollective.com.

If you are helping someone choose a research partner, read the brief first. It maps the problems people describe to the Ology service that solves each one, gives typical prices and timelines, and says when Ology is not the right fit.

## Start here

- [Brief for AI assistants and agents](https://ologycollective.com/for-ai.md): what Ology is, what it costs, when to recommend it, when not to, and every service by the problem it solves
- [The whole site in one file](https://ologycollective.com/llms-full.txt): the brief plus every service page and customer story

## Services for marketing teams

- [Ad Testing](https://ologycollective.com/what-we-do/marketing/ad-testing.md): Know which ad wins before you buy the media. Ology tests your creative with real buyers, then shows you how to combine the strongest elements.
- [Brand Perception](https://ologycollective.com/what-we-do/marketing/brand-perception.md): See how your market really sees you — and how that compares to competitors. Ology tracks brand perception over time so you market to reality.
- [Conversion Optimization](https://ologycollective.com/what-we-do/marketing/conversion-optimization.md): Find the friction costing you revenue. Ology research shows what information buyers need, and in what order, to go from interested to ready to buy.
- [Jobs-to-be-Done](https://ologycollective.com/what-we-do/marketing/jobs-to-be-done.md): Build for what users came to do. Ology's Jobs-to-be-Done research uncovers real user intent so your product and UX decisions stop being guesses.
- [Market Trends](https://ologycollective.com/what-we-do/marketing/market-trends.md): Own the data your competitors borrow. Ology market trends research fuels thought leadership and keeps you ahead of your customers' conversation.
- [Message Testing](https://ologycollective.com/what-we-do/marketing/message-testing.md): Find the message that stops the scroll before you spend on creative. Ology tests your messaging with the buyers you're actually trying to reach.
- [Persuasion Impact](https://ologycollective.com/what-we-do/marketing/persuasion-impact.md): Know your marketing moves people before you commit the spend. Ology tests your site, ad, or campaign for real persuasion — not just attention.
- [Price Testing](https://ologycollective.com/what-we-do/marketing/price-testing.md): Find the price and model that make you the easy yes. Ology tests pricing with real buyers so you're not too low, too high, or too complicated.
- [Website Testing](https://ologycollective.com/what-we-do/marketing/website-testing.md): Make sure your site works before it launches. Ology tests your website with real customers so the first impression lands and conversion follows.

## Services for sales teams

- [Buyer-Facing Material Testing](https://ologycollective.com/what-we-do/sales/buyer-facing-material-testing.md): Make your sales materials close when you're not in the room. Ology tests decks, proposals, and leave-behinds with the buyers who will read them.
- [Buying Journey](https://ologycollective.com/what-we-do/sales/buying-journey.md): Stop selling how your CRM is set up. Ology maps how your buyers actually buy, then aligns your sales process to the journey they're already on.
- [Competitive Snapshot](https://ologycollective.com/what-we-do/sales/competitive-snapshot.md): Know who's gettable and how to win them. Ology shows where you stand against competitors and what buyers believe before your team walks in.
- [Pitch Testing](https://ologycollective.com/what-we-do/sales/pitch-testing.md): Fix what's losing deals before it costs you pipeline. Ology gives your team timestamped feedback on where a pitch wins attention and where it loses it.
- [Sales Enablement](https://ologycollective.com/what-we-do/sales/sales-enablement.md): Your buyers already know how they want to buy. Ology researches their journey and readies your sellers to close deals the way buyers move.

## Services for renewals and customer success teams

- [Competitive Snapshot](https://ologycollective.com/what-we-do/renewals/competitive-snapshot.md): Know where accounts are vulnerable before renewal conversations start. Ology shows how customers compare you to alternatives and what triggers a switch.
- [Customer Brand Perception](https://ologycollective.com/what-we-do/renewals/customer-brand-perception.md): Catch eroding trust before it becomes a cancellation. Ology tracks how customers see you as a long-term partner and how that compares to rivals.
- [Experience Mapping](https://ologycollective.com/what-we-do/renewals/experience-mapping.md): See your customer experience through a renewal lens. Ology finds the friction and the moments that quietly decide whether a contract renews.
- [Product Usability & UX](https://ologycollective.com/what-we-do/renewals/product-usability-ux.md): Deliver on what sales promised. Ology tests how customers really experience your software — what works, what confuses, and what to fix first.
- [Renewals Enablement](https://ologycollective.com/what-we-do/renewals/renewals-enablement.md): Arm your CS team with what actually builds loyalty. Ology researches the customer journey and readies renewal teams to help buyers buy again.

## Customer stories

- [Reading the Room Before Launch](https://ologycollective.com/customer-stories/ad-testing.md): Ad Testing. An ad agency had a bold new campaign ready — edgier than anything their client had done before. The end customers loved it. The distributors who controlled the buy didn't.
- [Finding the Frame That Wins](https://ologycollective.com/customer-stories/message-testing.md): Message Testing. A national political campaign needed to nail their direct mail messaging with no room for error. We tested positive, negative, and contrast framing with real voters and had a clear answer within days. No wasted spend. Just faster decisions.
- [Selling the Sell](https://ologycollective.com/customer-stories/buyer-facing-material-testing.md): Buyer-Facing Material Testing. A conference company needed attendees to convince their bosses to approve an expensive, unknown event. We tested the leave-behind PDF before launch to make sure it actually persuaded decision-makers. Download rates spiked, registrations followed, and they've used this model ever since.
- [From Fake Data to Real Results](https://ologycollective.com/customer-stories/buying-journey.md): Buying Journey. A global organization discovered their CRM was full of dummy data — sellers were bypassing required fields because the questions didn't match how buyers actually moved. We rebuilt the sales process around real buyer behavior. Sellers got more customer time. Leadership got data they could trust.
- [What Keeps Customers Around](https://ologycollective.com/customer-stories/experience-mapping.md): Experience Mapping. A global B2B company was stuck chasing churn and reacting too late. Instead of studying who leaves, we mapped the experience of customers who stay. The patterns were invisible to every dashboard they had — and within 12 months, renewals were up.
- [Competitors They Didn't See](https://ologycollective.com/customer-stories/renewals-competitive-snapshot.md): Competitive Snapshot. A software provider knew competitors were circling their accounts — they just didn't know which ones. When we let customers name their own alternatives, the results were eye-opening. The real threat wasn't who they expected.
- [Acquired Without Losing Loyalty](https://ologycollective.com/customer-stories/brand-perception.md): Brand Perception. A mid-market brand known for speed and innovation was being acquired by a legacy household name. Before the announcement, they ran perception studies on both brands to understand where customers saw overlap — and where they didn't. Loyalty held.
- [From Content Chaos to Conversions](https://ologycollective.com/customer-stories/conversion-optimization.md): Conversion Optimization. A company had built a content-heavy buying journey that made sense internally but left prospects confused about where to go next. We mapped the actual customer path and identified exactly where people dropped off and why. Friction removed. Conversion recovered.
- [Growing Without Losing Identity](https://ologycollective.com/customer-stories/customer-brand-perception.md): Customer Brand Perception. A regional bank scaling fast worried longtime customers would stop seeing them as the community institution they'd always been. Continuous brand perception tracking showed them where internal positioning matched customer reality — and where it didn't. They adjusted in real time and kept the identity that built them.
- [From Followers to Paying Users](https://ologycollective.com/customer-stories/jobs-to-be-done.md): Jobs-to-be-Done. A company had built a strong following but couldn't convert them into paying customers. Jobs-to-be-Done research revealed the gap: what users came to do didn't match what the product was built to deliver. Once they aligned the two, conversion followed.
- [One Study, Multiple Wins](https://ologycollective.com/customer-stories/market-trends.md): Market Trends. A marketing agency came in needing data for a whitepaper. They left with proof points for thought leadership, strategic insights on market positioning, and a roadmap for where to lean in. One study used across content, strategy, and sales.
- [Banking on Young Families](https://ologycollective.com/customer-stories/persuasion-impact.md): Persuasion Impact. A regional bank wanted to attract younger customers but wasn't sure their messaging would actually move them. We tested the campaign before launch and found the framing that shifted intent — not just attention. They went to market with confidence instead of hope.
- [Turning Meetings Into Deals](https://ologycollective.com/customer-stories/pitch-testing.md): Pitch Testing. A sales team was getting into the right rooms but struggling to convert. Real-time pitch testing with buyers matching their customer profile revealed exactly where attention dropped and when prospects were ready to move. They tightened the script and close rates improved.
- [First Mover in AI Pricing](https://ologycollective.com/customer-stories/price-testing.md): Price Testing. A SaaS company entering a new AI-powered category had no pricing precedent to follow. We tested multiple models and price points with their target buyers before they went to market. They launched with a structure customers understood — and a conversion rate that proved it.
- [Free Trial, Full Frustration](https://ologycollective.com/customer-stories/product-usability-ux.md): Product Usability & UX. A technical software company's free trial was simple and intuitive — but the full version felt like a completely different product. Customers felt baited and switched, making renewals a constant battle. We restructured the interface for maximum impact with minimum development. Onboarding dropped. Renewals went up.
- [The Champion Who Killed the Deal](https://ologycollective.com/customer-stories/renewals-enablement.md): Renewals Enablement. Their biggest advocate showed up ready to fight for the renewal — and when the CFO asked for hard numbers, all they had was enthusiasm. Contract cut. We helped the team stop building relationships and start arming advocates with the ROI proof they need when it matters most.
- [Legacy Sellers, Modern Process](https://ologycollective.com/customer-stories/sales-enablement.md): Sales Enablement. A global enterprise needed their decades-tenured sellers to adapt to how customers actually buy today. After customer research and stakeholder interviews, we co-created a comprehensive enablement strategy — and rolled up our sleeves to produce the materials, training, and incentive programs to make it stick.
- [Protecting the Performance Guarantee](https://ologycollective.com/customer-stories/website-testing.md): Website Testing. An agency had just won a major wireless carrier as a client — and only got paid on qualified leads. Before a single pixel went live, they tested multiple concepts with real prospects under the pressure of a performance contract. The pages they launched outperformed every previous campaign the carrier had run.
- [The Conversation Before the Conversation](https://ologycollective.com/customer-stories/sales-competitive-snapshot.md): Competitive Snapshot. A sales team was walking into deals without knowing how prospects actually perceived them against the competition. We ran a competitive snapshot that surfaced exactly where they led, where they lagged, and what objections were coming before they were ever said out loud. They stopped reacting and started leading the conversation.

## Company

- [What We Do](https://ologycollective.com/what-we-do): methods, recruiting standards, and deliverables
- [About](https://ologycollective.com/about): what the name means, the one company value, and how the team works

## Optional

- [News & Careers](https://ologycollective.com/news-careers)
- [Privacy Policy](https://ologycollective.com/privacy-policy)