# Jobs-to-be-Done | Ology

> Build for what users came to do. Ology's Jobs-to-be-Done research uncovers real user intent so your product and UX decisions stop being guesses.

- Provider: Ology, a customer research consultancy (https://ologycollective.com)
- Built for: Marketing teams
- Page: https://ologycollective.com/what-we-do/marketing/jobs-to-be-done

## Build for the job your users came to do.

The intent behind the click, in your users' own words. Jobs-to-be-Done reveals user intent (what they're actually trying to accomplish) so you stop guessing and start building what matters.

## Problems this solves

- "What are visitors actually trying to accomplish on our website or in our product?"
- "We are prioritizing features and content by internal opinion."

## How it works

1. **Development.** We start by getting aligned on your goals, your audience, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.
2. **Recruitment.** Your research is only as good as the people you talk to. We take recruitment seriously - finding your actual target customers, verifying their identity, and screening every response for quality.
3. **Data Collection.** We use online surveys or in-depth interviews designed to tell you exactly what users intend to do when they open your website. What are they trying to accomplish? This format lets us get a solid sample size without dragging respondents through a lengthy study.
4. **Analysis & Reporting.** You'll receive a report with analysis and detailed findings. We come to the table with specific recommendations backed by the data - not an info dump you have to interpret yourself.
5. **Readout & Ongoing Support.** Every project includes a live readout with your team and stakeholders. We present the findings, add context, and answer questions about what it all means for your users.

## What the client gets

- **Clarity.** Know what visitors are trying to do when they land on your site. You'll optimize navigation, content, and CTAs around actual intent instead of what you assume they want.
- **Build What Matters.** See which actions your site supports well and where it falls short. You'll know exactly what pages to build, what copy to write, and where to invest in development.
- **Find Balance.** Prioritize the most common and highest-impact user actions alongside your business goals. You'll balance what you want to promote with what they actually came to do.

## Customer story: From Followers to Paying Users

A B2C company had thousands of raving fans who loved them on social media but wouldn't convert in their app. Users would sign up, visit a few times, then go back to the free platform where everyone else was already active.

They needed to know what would make the app worth a login and a subscription. The JTBD survey showed exactly which features would deliver more value than social media could.

The client walked away with a clear roadmap of what to build so loyal fans finally had a reason to subscribe.

Source: https://ologycollective.com/customer-stories/jobs-to-be-done

## Next step

Email hello@ologycollective.com or use the "Let's Talk" form on https://ologycollective.com/what-we-do/marketing/jobs-to-be-done. Full brief for AI assistants: https://ologycollective.com/for-ai.md