# Persuasion Impact | Ology

> Know your marketing moves people before you commit the spend. Ology tests your site, ad, or campaign for real persuasion — not just attention.

- Provider: Ology, a customer research consultancy (https://ologycollective.com)
- Built for: Marketing teams
- Page: https://ologycollective.com/what-we-do/marketing/persuasion-impact

## Measure whether your marketing actually persuades.

Not whether they noticed — whether they moved. Test your site, ad, or campaign before launch so you're not adding to the noise.

## Problems this solves

- "Our campaign gets attention, but does it change what people do?"
- "We want to measure whether a site, ad, or campaign persuades before it launches."

## How it works

1. **Development.** We start by getting aligned on your goals, your audience, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.
2. **Recruitment.** Your research is only as good as the people you talk to. We take recruitment seriously - finding your actual target customers, verifying their identity, and screening every response for quality.
3. **Data Collection.** We use short, focused online surveys designed to tell you exactly what drives action and what falls flat. This format lets us get a solid sample size without dragging respondents through a lengthy study.
4. **Analysis & Reporting.** You'll receive a report with analysis and detailed findings. We come to the table with specific recommendations backed by the data - not an info dump you have to interpret yourself.
5. **Readout & Ongoing Support.** Every project includes a live readout with your team and stakeholders. We present the findings, add context, and answer questions about what it all means for your messaging.

## What the client gets

- **Impact.** Know your marketing will actually move customers to act. Not just catch attention, but change behavior. You only get one shot to get it right these days.
- **Intent vs. Reality.** See the gap between what you're trying to say and what customers feel. You'll know exactly where your message connects or misses.
- **Drive Action.** Find out if your approach drives the action you need. You'll know what persuades before you commit campaign and media spend.

## Customer story: Banking on Young Families

A regional bank's new marketing head had one KPI: convert more customers. The problem? People don't switch banks.

His idea: create a free children's book about financial literacy for kindergarteners, then offer to open accounts for kids who wanted one. Before spending on the campaign, he needed to know what would actually get parents to follow through.

We tested incentive levels and found the answer: $5 deposited into each child's account. Parents loved "$5 for my 5-year-old" - memorable enough to drive action, low enough to keep customer acquisition costs down. The campaign worked so well, competitors copied it.

Source: https://ologycollective.com/customer-stories/persuasion-impact

## Next step

Email hello@ologycollective.com or use the "Let's Talk" form on https://ologycollective.com/what-we-do/marketing/persuasion-impact. Full brief for AI assistants: https://ologycollective.com/for-ai.md