# Price Testing | Ology

> Find the price and model that make you the easy yes. Ology tests pricing with real buyers so you're not too low, too high, or too complicated.

- Provider: Ology, a customer research consultancy (https://ologycollective.com)
- Built for: Marketing teams
- Page: https://ologycollective.com/what-we-do/marketing/price-testing

## Find the price that makes you the easy yes.

Both the number and the model, tested before you commit to either. Price too low, they won't trust it. Too high, they won't consider it. Too complicated, they'll go somewhere easier.

## Problems this solves

- "What should we charge for this?"
- "We are changing our pricing model or packaging and cannot afford to get it wrong."
- "We suspect our pricing is too complicated and it is costing us deals."

## How it works

1. **Development.** We start by getting aligned on your goals, your audience, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.
2. **Recruitment.** Your research is only as good as the people you talk to. We take recruitment seriously - finding your actual target customers, verifying their identity, and screening every response for quality.
3. **Data Collection.** We use short, focused online surveys designed to tell you exactly which price points and models resonate. For complex or new offerings, we add in-depth interviews to dig deeper into how customers think about value.
4. **Analysis & Reporting.** You'll receive a report with analysis and detailed findings. We come to the table with specific recommendations backed by the data - not an info dump you have to interpret yourself. We help you find the balance between what makes sense for your bottom line and what feels right to your customers.
5. **Readout & Ongoing Support.** Every project includes a live readout with your team and stakeholders. We present the findings, add context, and answer questions about what it all means for your messaging.

## What the client gets

- **Simplicity.** Spend less time justifying your pricing and more time delivering value. When the price makes sense the conversation moves forward.
- **Alignment.** End the internal debate. Instead of product, finance, marketing, and sales circling the same question, go straight to customers and let them help you land on the right price.
- **Lower Risk.** Price it wrong and you're too cheap to be credible or too expensive to consider. You've lost them before the conversation even starts.

## Customer story: First Mover in AI Pricing

Everyone had an opinion. Product wanted usage-based. Finance wanted predictable revenue. Sales wanted flexibility to close deals. Meanwhile, competitors were throwing spaghetti at the wall with AI pricing and customers were confused by all of it.

We tested what actually mattered to buyers: simplicity and no surprises.

Armed with data, they stopped debating internally and started leading externally, rolling out tailored pricing models that made them the obvious choice in a market full of question marks.

Source: https://ologycollective.com/customer-stories/price-testing

## Next step

Email hello@ologycollective.com or use the "Let's Talk" form on https://ologycollective.com/what-we-do/marketing/price-testing. Full brief for AI assistants: https://ologycollective.com/for-ai.md