# Competitive Snapshot | Ology

> Know who's gettable and how to win them. Ology shows where you stand against competitors and what buyers believe before your team walks in.

- Provider: Ology, a customer research consultancy (https://ologycollective.com)
- Built for: Sales teams
- Page: https://ologycollective.com/what-we-do/sales/competitive-snapshot

## Know who's gettable — and how to win them.

Where you stand against each competitor, in buyers' own words. Understand which customers are open to your brand, what they believe about you versus their current provider, and what they're prioritizing. Arm your sales team with what they need to close more deals.

## Problems this solves

- "We keep losing deals to a competitor and do not know why."
- "Which competitors’ customers are open to switching, and what would it take?"
- "What do prospects already believe about us before the first meeting?"

## How it works

1. **Development.** We start by getting aligned on your goals, your competitors, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.
2. **Recruitment.** Your research is only as good as the people you talk to. We work with you to select the right customers, verify their identity, and screen every response for quality.
3. **Data Collection.** We use online surveys where participants share their honest brand perceptions: where you stand out, where you fall behind, and what would make them switch.
4. **Analysis & Reporting.** You'll receive a live dashboard and executive summary with clear, renewal-focused recommendations. Our scoring is relative, not arbitrary - measuring your position against competitors across value, trust, differentiation, and likelihood to switch.
5. **Readout & Ongoing Support.** We host a live readout with your team and stakeholders to present the findings, add context, and answer questions about what it all means.

## What the client gets

- **Market Position.** Know exactly where you stack up against competitors. See how customers perceive your strengths and weaknesses before you walk into the room.
- **Faster Deals.** Move qualified leads to closed/won with intel on what your prospects need to hear to go from interest to action. Stop guessing, start closing.
- **Real Perceptions.** Understand what customers believe about your capabilities before they say it out loud. You'll know their objections and priorities ahead of time.

## Customer story: The Conversation Before the Conversation

A major enterprise company needed to understand which competitor customers were actually gettable - and what it would take to win them.

We ran a national survey across industries and company sizes to map the landscape. The result: a clear view of which prospects were open to switching, what they'd prioritize in the next year, and what they already believed about our client's capabilities.

Sales walked into every meeting knowing the real conversation before it started. No more generic pitches or guessing games - just targeted strategy built on what customers actually want.

Source: https://ologycollective.com/customer-stories/sales-competitive-snapshot

## Next step

Email hello@ologycollective.com or use the "Let's Talk" form on https://ologycollective.com/what-we-do/sales/competitive-snapshot. Full brief for AI assistants: https://ologycollective.com/for-ai.md