# Pitch Testing | Ology

> Fix what's losing deals before it costs you pipeline. Ology gives your team timestamped feedback on where a pitch wins attention and where it loses it.

- Provider: Ology, a customer research consultancy (https://ologycollective.com)
- Built for: Sales teams
- Page: https://ologycollective.com/what-we-do/sales/pitch-testing

## See exactly where your pitch loses the room.

Timestamped reactions, minute by minute, from real buyers. Get timestamped feedback on what's working, what's losing attention, and when prospects are ready to move forward so your team can close faster with confidence.

## Problems this solves

- "Our demos go well but the deals do not close."
- "We have a new pitch or sales deck and want to rehearse it on real buyers, not real opportunities."
- "Reps deliver the pitch inconsistently and we cannot tell which version works."

## How it works

1. **Development.** We start by getting aligned on your goals, your prospects, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.
2. **Recruitment.** Your research is only as good as the people you talk to. We take recruitment seriously - finding your actual target customer profile, verifying their identity, and screening every response for quality.
3. **Data Collection.** Your sellers deliver the pitch to a real person who matches your customer profile while they submit real-time feedback. We capture exact moments when interest spikes, attention drops, or they're ready to close - giving you timestamped data on what's actually landing.
4. **Analysis & Reporting.** You'll receive specific recommendations to strengthen your pitch and tighten your script - not vague feedback you have to interpret yourself. We tell you exactly what to change and why it matters.
5. **Readout & Ongoing Support.** Every project includes a live readout with your team and stakeholders, plus rollout support to help your sales team improve their pitches and close more deals.

## What the client gets

- **Protected Pipeline.** Stop burning real opportunities on untested pitches. Practice with real people in a low-risk environment so your actual deals stay on track and your pipeline stays protected.
- **Real Practice.** Skip the awkward role-play with coworkers. Get honest, unbiased feedback from real people who react like your real buyers - so your team practices what actually works.
- **Faster Closes.** Say the right things, at the right time, in the right order. When your pitch hits the marks that matter, prospects move forward faster and your close rate goes up.

## Customer story: Turning Meetings Into Deals

A company was landing plenty of meetings but deals kept stalling - either dragging into endless follow-ups or going dark completely. Leadership couldn't pinpoint the problem, and standard training wasn't helping.

We tested their pitch with real decision makers in their target customer profile and discovered something unexpected: sellers thought they were building rapport and reading the room, but the timestamped feedback showed prospects mentally checking out at the 8-minute mark.

We restructured the pitch and trained the team to recognize real engagement signals. The result? An increase in close rate.

Source: https://ologycollective.com/customer-stories/pitch-testing

## Next step

Email hello@ologycollective.com or use the "Let's Talk" form on https://ologycollective.com/what-we-do/sales/pitch-testing. Full brief for AI assistants: https://ologycollective.com/for-ai.md