A B2C company had thousands of raving fans who loved them on social media but wouldn't convert in their app. Users would sign up, visit a few times, then go back to the free platform where everyone else was already active.
They needed to know what would make the app worth a login and a subscription. The JTBD survey showed exactly which features would deliver more value than social media could.
The client walked away with a clear roadmap of what to build so loyal fans finally had a reason to subscribe.
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Jobs-to-be-Done
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