A company was landing plenty of meetings but deals kept stalling - either dragging into endless follow-ups or going dark completely. Leadership couldn't pinpoint the problem, and standard training wasn't helping.
We tested their pitch with real decision makers in their target customer profile and discovered something unexpected: sellers thought they were building rapport and reading the room, but the timestamped feedback showed prospects mentally checking out at the 8-minute mark.
We restructured the pitch and trained the team to recognize real engagement signals. The result? An increase in close rate.
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Pitch Testing
Timestamped reactions, minute by minute, from real buyers.
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