Close 'Em · Buyer-Facing Material Testing

Send materials that sell without you there.

Decks, proposals and leave-behinds, read by real buyers.

Buyer-Facing Material Testing

How We Do It

Test your demo deck, proposal template, leave-behinds - anything that has to sell without you in the room.

Every project moves through these five phases. The scope and timeline shift based on what you're testing, but here's what you can expect.

We start by getting aligned on your goals, your prospects, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.

Buyer-Facing Material Testing

What You Get

Consistent Execution

Sales reps stop customizing materials on their own because these versions actually work. You get predictable messaging across every deal instead of sellers going rogue.

Standalone Selling

Your materials close deals when you're not in the room. They tell your story, handle objections, and build confidence without a sales rep walking prospects through every page.

Faster Decisions

Prospects move through your sales cycle faster when materials answer their questions clearly. Less back-and-forth. Fewer stalled deals. Quicker path to yes.

Trusted by teams at leading organizations

Bank Iowa
First Bank Iowa
VGM
UnityPoint Health
Remitly
Banner Health
Farmers State Bank
Axiom Strategies
Buyer-Facing Material Testing

Selling the Sell

A conference company created a PDF to help attendees convince their bosses to approve the trip. Expensive ticket. Unknown event. Hard sell.

We tested the handout before launch to make sure it actually persuaded decision-makers to say yes to attending.

The result? Download rates spiked, registrations followed, and the approach became their standard practice. Industry publications covered it. Years later, they still use this model because it works.

Read the full story →

Ready to sell when you're not in the room?