A large software provider knew competitors were circling their accounts. They brought us in as a third-party to get honest answers and we insisted participants name their own alternatives, not just the ones on our client's radar.
The results were eye-opening: customers were considering competitors the client had never heard of. Not just direct peers, but scrappy upstarts and cobbled-together alternatives solving the same problem differently.
They walked away knowing exactly who was quietly stealing share and launched an entirely new strategy to defend against competition they didn't know existed.
The service behind this story
Competitive Snapshot
What your customers think the alternatives offer that you don't.
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