Spot the accounts at risk before renewal.
What your customers think the alternatives offer that you don't.
How We Do It
Understand how customers compare you to alternatives before renewal, what they believe about your value versus competitors, and what's most likely to trigger a switch.
Every project moves through these five phases. The scope and timeline shift based on what you're testing, but here's what you can expect.
We start by getting aligned on your goals, your competitors, and what a successful outcome looks like. By the end of this phase, you'll have a clear test plan and everyone knows exactly what to expect.
What You Get
Renewal Defense
Know exactly where your accounts are exposed before renewal conversations begin. You can reinforce value and address risk while there's still time.
Real Comparisons
See how customers actually stack you against alternatives (perceived gaps, advantages, and deal-breakers) not what you assume they're thinking.
Stronger Conversations
Equip renewal teams with insight that strengthens renewal conversations, reduces surprise objections, and improves save rates.
Trusted by teams at leading organizations
Competitors They Didn't See
A large software provider knew competitors were circling their accounts. They brought us in as a third-party to get honest answers and we insisted participants name their own alternatives, not just the ones on our client's radar.
The results were eye-opening: customers were considering competitors the client had never heard of. Not just direct peers, but scrappy upstarts and cobbled-together alternatives solving the same problem differently.
They walked away knowing exactly who was quietly stealing share and launched an entirely new strategy to defend against competition they didn't know existed.
Read the full story →